As the Vice President of Marketing Design, Saskia is dedicated to maintaining a strong, cohesive visual identity that reflects BASS’ reputation as the parent club. Building on last year’s growth in visual media, she aims to strengthen design systems and elevate content quality through thoughtful collaboration and creative direction. This year, Saskia is placing a strong emphasis on training modules to help her coordinators build confidence and proficiency with design platforms, ensuring consistency and creativity across all visuals. She plans to use marketing design as a tool to connect more personally with students crafting campaigns that reflect BASS’ values, showcase student stories, and uphold the club’s prestige with creativity and intention.